Weddings are more than just ceremonies; they are the culmination of love, culture, and creativity. For me, wedding decor is not just about arranging flowers or setting up tables. It’s about crafting unforgettable, deeply personal experiences that tell a couple’s unique story. My journey as a wedding decor business owner, the founder of Feliz Decor, has been a whirlwind of innovation, adaptation, and growth, filled with challenges, triumphs, and countless moments of inspiration. And perhaps surprisingly, it all started with a foundation in something quite different – mechanical engineering!
From Blueprints to Bouquets, a Dream Takes Shape
My journey began in Hyderabad, where a simple daydream and a heartfelt conversation with my family sparked the idea of creating beautiful, personalized weddings. Leaving behind my corporate stint in Dubai and leveraging my problem-solving skills honed from my engineering background, I returned to India with a vision: to design events that were not only visually stunning but also deeply meaningful for couples and their guests. What started as a passion project, born from a desire to craft beauty and bring joy, soon evolved into Feliz Decor, a full-fledged business driven by that passion.
Customize-it-Your-Way
From the very beginning, I believed in the power of customization, embracing a “customize-it-your-way” concept. No two couples are the same, and neither should their weddings be. Whether it’s meticulously incorporating cultural traditions, designing unique floral arrangements that speak to their personalities, or creating immersive decor themes that transport guests to another world, I strive to make every event a true reflection of the couple’s unique personality and love story. We guide our clients through every detail, from selecting elegant venues to even designing custom invitations, ensuring a cohesive and unforgettable experience from start to finish. One of my proudest achievements has been adapting Indian cultural elements into modern wedding designs, seamlessly blending tradition with contemporary aesthetics. Imagine, for instance, weaving intricate traditional motifs into a sleek, modern mandap design, or using vibrant local textiles in unexpected ways to create a truly unique and resonant atmosphere.
Innovating with Technology: Augmented Reality – Seeing is Believing
In an ever-evolving industry, staying ahead of the curve is essential. That’s why I’ve embraced technology, particularly Augmented Reality (AR), to revolutionize the way clients visualize their wedding decor. Now, when we pitch a concept, couples can use AR to step into a virtual rendering of their wedding venue and see their designs come to life before a single flower is arranged or a table is set. This innovative approach not only makes the planning process more interactive and collaborative but also ensures that clients have a clear and confident vision of their special day, bridging the gap between imagination and reality.
Destination Weddings and Bespoke Celebrations in Scenic Locations
Destination weddings have become a cornerstone of Feliz Decor, allowing us to transform scenic locations into bespoke celebration spaces. From beachside ceremonies kissed by the ocean breeze to palace celebrations steeped in history and grandeur, each destination wedding is a new canvas for creativity. Collaborating with wedding planners and venues across multiple cities has also been a game-changer, enabling me to expand my reach and deliver exceptional decor solutions no matter where the celebration takes place. It’s about taking a couple’s dream and painting it onto the most breathtaking backdrops the world has to offer.
From Micromanaging to Empowerment
One of the most valuable lessons I’ve learned in my five years in the wedding industry is the importance of building a strong team and learning to let go. As a business owner, especially in the early days, it’s easy to fall into the trap of micromanaging, wanting to oversee every detail. However, true growth comes from trusting others and delegating responsibilities. By surrounding myself with talented individuals who share my passion for creativity and meticulous execution, I’ve been able to focus on what I do best – the vision and client relationships – while empowering my team to shine in their respective roles. This balance has not only propelled Feliz Decor forward to achieve widespread recognition after six years of consistent work, but has also allowed me to reclaim precious family time, a reminder that success is not just about professional achievements but also personal fulfillment. It’s about building a business that thrives because of shared passion and trust.
Finding Peace and Happiness in the Details
Becoming a wedding decor entrepreneur has transformed my life in ways I never imagined. I’ve developed a deep appreciation for the finer details. Whether it’s the elegance of hydrangeas, the artistry of stationery, or the intricate logistics of event design. Platforms like Pinterest and Instagram have become endless sources of inspiration, fueling my creativity and helping me stay connected with the latest trends. Most importantly, I’ve found immense joy – and a sense of peace and happiness – in working with couples who are genuinely excited about their big day, surrounded by vendors who share my passion for creating unforgettable moments. The proudest moments are witnessing the immense joy expressed by our couples, seeing their delight in personalized details and their relief as complex logistics flow seamlessly.
Advice for Aspiring Wedding Planners: Passion, Perseverance, and People
For those embarking on their own wedding planning journey, my advice is simple: embrace the learning process, build genuine relationships, and don’t be afraid to delegate. Networking with industry experts, gaining hands-on experience, and staying true to your creative vision are key to success. Remember, every challenge, even the early skepticism I faced as a woman in this industry, is an opportunity to grow, and every mistake is a lesson in disguise. And above all, never lose sight of why you started, to create joy and celebrate love. Surround yourself with people who believe in you, and always believe in yourself.
The Future of Wedding Decor – Sustainable Dreams and Beyond
As I reflect on how far I’ve come, I’m excited about the endless possibilities that lie ahead. From exploring new design trends to incorporating sustainable practices, I’m committed to pushing the boundaries of wedding decor and delivering exceptional experiences for my clients. Despite the sometimes fragile nature of this work, with a talented team by my side and a passion for innovation, I’m ready to take on whatever the future holds.
Wedding decor is more than just a business for me, it’s a way of life. It’s about creating beauty, celebrating love, and turning dreams into reality. And as I continue on this journey, juggling work and life with flexibility and integration, I’m reminded that the most extraordinary moments often begin with a single, inspired idea, and flourish with passion, dedication, and the love of creating joy for others.
